Converse Announces Spring/Summer 2012 Footwear Collection

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Converse Announces Spring/Summer 2012 Footwear Collection

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January 18, 2012

Converse Announces Spring/Summer 2012 Footwear Collection

Converse debuts lightweight and colorful styles inspired by the essence of summer.
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NORTH ANDOVER, Mass. (January 18, 2012) – Today, Converse Inc. debuts its Spring/Summer 2012 footwear collection, which celebrates its position as a modern icon, and pays tribute to the Summer season. In preparation for warm weather, the Chuck Taylor All Star sneaker strips down in lightweight materials ready to soak up the sun as only Converse can. The collection showcases nautical designs and weightless shapes in the ChuckIt collection that will transition from all day sailing expeditions to evening revelry back on dry land. This season unveils the Chuck Taylor All Star in a variety of seasonal colors fresh picked fresh for the season.

The new Spring/Summer 2012 footwear collection will be available nationwide and globally at specialty retailers, department stores and at www.converse.com beginning in January 2012.

SEASONAL COLORS

Chuck Taylor All Star Seasonal Color
Spanning the spectrum from saturated to subtle, the Chuck Taylor All Star sneaker is prepped and ready for colorful individuals of all kinds to express themselves through a spirited new palate. Suggested Retail Price: $55

WOMEN’S COLLECTION

Chuck Taylor All Star Playlite

The all new Chuck Taylor All Star Playlite features a lightweight canvas and open cotton mesh that makes the shoe ideal for hot weather, and feel invisible with virtually no sole. The Playlite gives new meaning to slimming down for Summer. Suggested Retail Price: $45

Chuck Taylor All Star Dainty
The Chuck Taylor All Star Dainty is brand new and the perfect cross between the classic Chuck Taylor All Star and the Chuck Taylor All Star Slim.  The shoe has a slim, low-profile sole, giving it a more feminine look while maintaining its iconic style. Available in all the classic colors, this shoe is a wardrobe staple. Suggested Retail Price: $50

All Star Trainer
The All Star Trainer has the DNA of the original Chuck Taylor All Star and was inspired by a Converse wrestling shoe from the 1970’s. The shoe features a perforated suede leather upper that gives it a refined look with a retro twist. Suggested Retail Price: $70

KID’S COLLECTION

Kids ChuckIt

Available for the first time just for kids, the Chuck Taylor All Star Kids ChuckIt is an ultra light-weight take on a classic silhouette.  Available in fun colors for boys and girls, the Chuck Taylor All Star Kids ChuckIt is perfect for time on the beach or the playground. Suggested Retail Price: $32

Chuck Taylor All Star Kids Pack
Inspired by the sea, the Converse Chuck Taylor All Star Kids Pack brings to life friendly fish and pirate ship adventures. In playful scaled down versions of the Chuck Taylor All Star Slip shoe, kids can wear their favorite sea characters on their feet, and let their imagination wander with the creative designs. Suggested Retail Price: $32

SPRING/SUMMER 2012 FOOTWEAR COLLECTION

ChuckIt CVO, ChuckIt Lady CVO and ChuckIt Sail

The Chuck Taylor All Star gets a nautical update with three new styles made for Summer. The ChuckIt CVO, ChuckIt Lady CVO and ChuckIt Sail are lightweight with preppy detailing and easy slip-on access, ideal for a breezy summer day. Suggested Retail Price: $45

Converse Sand Star

The Converse Sand Star is the perfect flip-flop for beach getaways. Available in a variety of colors, the Sand Star slips into a contoured and cushioned EVA footbed with molded straps for ultimate comfort in the sun. Suggested Retail Price: $20

Chuck Taylor All Star LP

The Chuck Taylor All Star LP is the essential high-top style, but with a new, low profile sole. This sleek silhouette is the style we all know and love but with a modern twist. The clean monochrome canvas upper gives this shoe a modern feel and adds just the right amount of sleek. Suggested Retail Price: $50

Court 84 Re-Mix
The Court 84 Re-Mix takes a classic shape and modernizes it with a thicker sole and fresh, contemporary detailing including monochromatic and contrasting color options. Available as a hi-top or oxford, the Court 84 Re-Mix takes this style to the next level in both core canvas and suede. Suggested Retail Price: $65

About Converse


Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor All Star shoe, the Jack Purcell shoe and the One Star shoe. Today, Converse offers a diverse portfolio including premium lifestyle men's and women's footwear and apparel. Converse product is sold globally by retailers in over 160 countries and through 58 company-owned retail locations in the U.S. For more information, visit Converse on the web at www.converse.com.

 

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For Samples or Images Contact:

Keith Gulla
Converse

646.563.7318 / keith.gulla@converse.com

Lacy Pica
Converse
646.563.7830 / lacy.pica@converse.com

Julia Ruttner
HL Group
646.460.8907 / jruttner@hlgrp.com