Converse CONS and Polar Skate Co. Debut First Collection

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Converse CONS and Polar Skate Co. Debut First Collection

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September 18, 2014

Converse CONS and Polar Skate Co. Debut First Collection

Pontus Alv’s skateboarding collection combines Scandinavian aesthetics with durability and style.
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Today, CONVERSE Inc. introduces the Fall 2014 Converse CONS Polar Skate Co. Collection, marking the brand’s first collaboration with the inspirational Swedish skateboarding company founded by Converse CONS ambassador, Pontus Alv, in 2010. The seven-piece collection is stylishly embellished with the Polar Skate Co. logo and reflects the creative attitude of both brands.

A rising star in the global skateboarding scene, Polar Skate Co. constantly pushes the boundaries of skateboarding culture from its base in Malmö, Sweden – all the while bringing a unique sense of fun, style and creativity that is synonymous with a new wave of brands that are transforming the skate industry. This new collection was born of Pontus Alv’s desire to create a range of products that he and his crew would want to wear, and features CONS CTAS Pro sneakers in both hi-top and ox silhouettes with a range of complimentary graphic t-shirts.

“We are stoked to work with Converse CONS on our first collaborative collection,” says Pontus Alv, Founder of Polar Skate Co., “We’ve wanted to create a super-clean Chuck Taylor Pro in suede right from the beginning of working together. They skate really well, they look great and they last.”

The Converse CONS Polar Skate Co. CTAS Pro sneakers are a perfect blend of subtle designs with premium, durable finishes – all reflecting a typically minimalist Scandinavian aesthetic. Crafted in black, natural and navy suedes, all three sneakers have clean white midsoles and toecaps allowing the simple color blocking to stand out. To bring to life the playfulness that the Swedish brand is renowned for, “happy/sad” faces adorn the heel tabs and inner tongue labels, while leather heel strips run vertically up the back of each sneaker, adding a refined feel to the collection. The hi-top silhouette also conveys Alv’s familiar hand-written slogan, “Inspire others to inspire themselves” – encouraging pro-active creativity in everyone who wears them.

Performance features of the Converse CONS CTAS Pro sneakers include premium abrasion-resistant suede uppers, a molded, multi-density Lunarlon sockliner for extra comfort and impact protection, traction rubber vulcanized outsoles and waxed laces. A perfect compliment to the footwear collection are four graphic t-shirts – a white and heather grey crew neck with illustrative back prints and two collar tees in black and white, with abstract full-body prints that tie back to those found on the sneakers’ sockliners.

The Converse CONS Polar Skate Co. Collection will be available in limited quantities, beginning exclusively in Europe on Friday, September 26, with a global release following on Saturday, October 4. The sneakers will retail for a MSRP of $70 USD for the hi-top and $65 USD for the ox.


About Converse

Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as "America's Original Sports Company"™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 87 company-owned retail locations in the U.S. For more information, visit Converse on the web at media.converse.com.


Press Contacts

 

Simon Wainwright

Converse

simon.wainwright@converse.com

 

Lacy Pica

Converse North America

lacy.pica@converse.com

 

Neil Chester                             

Converse EMEA Skate Marketing                                      

neil.chester@converse.com