Converse Weathers the Elements with the Debut of the All Star Chuck '70 Polartec

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Converse Weathers the Elements with the Debut of the All Star Chuck '70 Polartec

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September 10, 2014

Converse Weathers the Elements with the Debut of the All Star Chuck '70 Polartec

The Converse All Star Chuck ‘70 gets outfitted with a Polartec® Power Shield® Pro membrane for all-season weather resistance.
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Today, CONVERSE, Inc. announces the launch of the new Converse All Star Chuck ’70 Polartec, a weather resistant sneaker that integrates the revolutionary Polartec weatherization technology; marking the first time Polartec technology has ever been applied to a sneaker. Polartec is a premium producer of many innovative fabrics, including revolutionary weather resistant membrane technologies and like Converse is also headquartered in Massachusetts. 

With the Converse All Star Chuck ’70 Polartec, the traditional Converse canvas-rubber construction gets a tech upgrade with the infusion of the Polartec Power Shield Pro membrane, inserted between the outer canvas and inner tricot lining of the sneaker. Polartec Power Shield Pro technology combines air permeability with durable hydrostatic resistance providing a highly water resistant fabric with unprecedented breathability. This product allows moisture management within the sneaker, balancing the interior environment to help keep feet dry and comfortable, with added protection from water and snow.

The Converse All Star Chuck ’70 Polartec is available in a bright Clematis Blue high top and clean Gargoyle Gray ox, each designed with a stylish reverse-color tongue. Both styles have an eye-catching bright red eyelet that stands out from the integrated gray eyelets, and are outfitted with a unique color-pop turquoise d-ring eyelet - a nod to the style tradition of outdoor footwear. 

The Converse All Star Chuck ’70 Polartec sneaker collection will be available for purchase at Converse San Francisco and Soho, and Livestock in Canada for a suggested retail price of $110 USD.


About Converse

Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 87 company-owned retail locations in the U.S. For more information, visit Media.Converse.com.


About Polartec, LLC

Polartec, LLC is the developer, manufacturer, and marketer of Polartec® performance fabrics. Polartec® products range from lightweight wicking base layers, to insulation layers, to extreme weather protection and are utilized by the best apparel brands in the world. For more information, visit Polartec.com.


Press Contacts

 

Lacy Pica

Converse

lacy.pica@converse.com

 

Alex Stathis

PMK*BNC

alex.stathis@pmkbnc.com