SEOUL, Korea (May 29, 2012) – Today, CONVERSE Inc. announces the track release for its first-ever Korea based Three Artists. One Song collaboration. The music initiative brings together three diverse and unique Korean artists, featuring indie icons, Jaurim; rising hip-hop stars, Aziatix; and award-winning electronic act, Idiotape. The new track, “#PeepShow,” is available to music fans globally starting today via free download at http://play.converse.com/?p=11700.
“#PeepShow” is a cross-pollination of three distinct music genres, weaving together Aziatix’ signature rap lyrics with Jaurim’s indie vocals and Idiotape’s electronic sound. Recorded in Seoul, Korea, the genre-bending track pushes the dial on youthful expression and brings an edgy new sound to the Asia Pacific market. Fueled by Idiotape’s driving bassline, Jaurim and Aziatix bring a new dimension to the song with their lyrical commentary on youth and pop culture.
“We’re excited to be a part of Three Artists. One Song and to bring a brand new concept to the Asia Pacific music scene.” said DGURU, front man of Idiotape. “By not limiting ourselves to any specific instrument or genre, we were able to come up with a very original and unique sound.”
“Converse embraces a rebellious young audience and the notion of self-expression,” said Eddie Shin, lead vocalist from Aziatix. “With “#PeepShow,” we wanted to elevate this young voice and inspire creativity among music fans in Korea and beyond.”
Three Artists. One Song invites artists to come together and express themselves through the creation of an original track. Recent song collaborations include “Warrior” by Mark Foster (Foster the People), Kimbra and A-trak and “Doyathing” by world-famous Gorillaz, James Murphy (LCD Soundsystem) and Andre 3000. Now in its eighth series, the unique music platform is set to launch in Korea, widening the scope for the celebration of international music talent. Following the track release, a music video for “#PeepShow” will premiere at www.converse.com in June 2012.
Named after a purple rainforest, Jaurim is lush modern rock quartet whose 15 years together as one of the best live bands in Korea have made them icons in the indie music scene. Nominated for “Best Live Performance” at the 2011 MNET Asian Music Awards, the dreamy foursome reigns as main stage headliner at Korea’s biggest international music festivals. Currently running their own Soundholic record label, Jaurim is busy producing new acts as well as preparing new tracks for their ninth studio album, slated for release later this year.
Hailed as “Best New Asian Artist” at the 2011 MNET Asian Music Awards, Aziatix is a Korean-American urban hip-hop trio who has reached icon status in 2012. After gracing the Korean cover of Newsweek Magazine and completing a nationwide American concert tour, Asiatix released their second EP ‘Awakening’ and watched it not only hit #1 on K-Pop singles charts in Korea, but also soar to #1 on iTunes R&B/Soul album charts in US and Japan. This year Aziatix will continue their musical trailblazing by putting the finishing touches on their follow up full-length album.
Eliciting waves of rave reviews at the 2011 Canadian Music Week, the South by Southwest Music Festival, and Summer Sonic Japan, the electro-punk triad, Idiotape, returned to Seoul energized to mix-master one of the most critically acclaimed albums of the year, ‘11111101.’ Winner of “Best Electronic Dance Album of the Year” at the 2012 Korean Music Awards, Idiotape accepted an invitation to appear on the network TV show, SBS ‘U&I,’ and unleashed a smashing live set on unsuspecting primetime audiences, catapulting the band to become the #1 most searched online artist in Korea. Idiotape will be devoting the rest of the year to working on a batch of studio projects interspersed with a series of club and festival gigs.
Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor All Star shoe, the Jack Purcell shoe and the One Star shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and kid’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 63 company-owned retail locations in the U.S. For more information on Converse, visit www.converse.com.
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