Converse Unveils an Evolution to the Iconic Weapon Sneaker

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Converse Unveils an Evolution to the Iconic Weapon Sneaker

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May 28, 2014

Converse Unveils an Evolution to the Iconic Weapon Sneaker

New Converse CONS Weapon offering brings the iconic original to the height of modern streetwear.
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Today, CONVERSE Inc. announces the launch of its new Converse CONS Weapon sneaker collection, a compilation of five premium sneakers crafted with a modern shape and striking color palette that encapsulates the creative spirit. Spanning a diverse design aesthetic, each new Converse CONS Weapon carries a streamlined silhouette with fabrications and design details that are enhanced by the sneaker’s light and edgy look. This exclusive collection will launch throughout the summer in anticipation of a more expansive Converse CONS sneaker collection in August.

“We are excited to launch the Converse CONS Weapon sneaker collection to build momentum for a newly evolved Converse CONS Weapon inline collection later this summer,” said Chris Law, Design Director Converse CONS.  “This premium collection is a first look at the launch of a more refined and re-mastered Converse CONS Weapon, while preserving the sneaker’s iconic elements.”

The Converse CONS Weapon premium sneaker collection builds upon the sport heritage of the original Weapon design, while updated for a more modern look and feel. The Converse CONS Weapon Patchwork is a First String sneaker with a kaleidoscope of iconic colors and graphics in bold, juxtaposing colors. The Converse CONS Weapon Ray Pack sports a heathered contrast dark-and-light gray jersey, with retro-tech details and the Converse CONS Weapon Reflective Mesh Pack is a sleek mesh sneaker backed with a reflective material that throws light back in a subtle, photogenic strike.

Each sneaker is built with a focus on internal comfort, including a padded internal Y-Bar with memory foam for enhanced cushioning and fit, as well as a plush marbled EVA sockliner. The external Y-bar and Star Chevron logo are rooted in the design DNA of the coveted original Weapon, but updated to balance with the renewed upper construction.

The Converse CONS Weapon sneakers will be available for purchase globally starting on Friday, June 13 at retailers including Converse and Undefeated stores in the U.S., and at Patta in Amsterdam.

Converse CONS Weapon Patchwork

Bright colors are a bold statement on the Converse CONS Weapon Patchwork, the design of which is rooted in the athletic heritage of jerseys. This vibrant First String sneaker is a collage of unique pieces of mesh, arranged so that each foot has a different composition, complete with a reflective Star Chevron logo and all of the comfort assets of the Weapon collection. Converse First String is a limited-edition collection that celebrates craftsmanship, authenticity and collaboration at the highest level. Available at First String retailers on Friday, June 13 for a suggested retail price of $130 USD.

Converse CONS Weapon Ray Pack

 

The Converse CONS Weapon Ray Pack is all about material juxtaposition: a contrast of premium heathered cotton in dark and light grays, created using a slow-craft jersey production technique from Japan. Semi-transparent bonded Y-bars and outsoles pop against a striking paint spatter effect, while internal details complement the contrasting aesthetic and emphasize comfort. Available in Charcoal and Light Gray on Friday, July 11 for a suggested retail price of $120 USD.

Converse CONS Weapon Reflective Mesh Pack

The mesh jersey story continues with a sleek, refined palette unique to the Converse CONS Weapon Reflective Mesh Pack. Designed with perforated mesh that is backed with a reflective material, there’s a subtle reveal when this sneaker is hit with a flash of light. Available in Ski Patrol and Imperial Purple on Friday, August 9 for a suggested retail price of $120 USD.

About Converse

Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 83 company-owned retail locations in the U.S. For more information, visit Media.Converse.com.


Press Contacts

Lacy Pica                                                                                                        
Converse                                                                                                                            
lacy.pica@converse.com                                                        

Sara Horowitz 
HL Group
shorowitz@hlgrp.com