Converse unveils latest sneaker inspired by Green Day's album trilogy

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Converse unveils latest sneaker inspired by Green Day's album trilogy

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January 14, 2013

Converse unveils latest sneaker inspired by Green Day's album trilogy

The Green Day ¡Tré! Chuck Taylor All Star is the third and final sneaker in the collection inspired by Green Day’s album trilogy.
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Converse unveils the third and final sneaker in the Chuck Taylor All Star collaboration with Grammy® Award winning band Green Day timed to the band’s album trilogy release Green Day ¡Uno! Green Day ¡Dos! Green Day ¡Tré! The third design in the collection, Green Day ¡Tré! Chuck Taylor All Star will be available on January 15 at Converse retail stores and www.converse.com

Converse released the first design in this collection on September 25, 2012 in conjunction with the band’s release of Green Day ¡Uno! and a second style on November 13, 2012 along with the release of Green Day ¡Dos!. The entire collection is inspired by the band members and the three new album covers for Green Day ¡Uno! Green Day ¡Dos! Green Day ¡Tré!

Green Day ¡Tré! Chuck Taylor All Star
Converse’s third sneaker of the collection features a screen print of the Green Day ¡Tré! album title, set against the blue background of the album jacket. This line also features a strong contrast of black and pink x’ed out pattern with Tré Cool’s image on the tongue of the shoe. Suggested Retail Price: $60.00

Green Day’s new albums are the follow-up to the Grammy® Award-winning “21st Century Breakdown,” and are produced by the band’s long-time producer, Rob Cavallo. 


ABOUT CONVERSE

Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 74 company-owned retail locations in the U.S.

ABOUT GREEN DAY

GREEN DAY - vocalist/guitarist BILLIE JOE ARMSTRONG bassist MIKE DIRNT, and drummer TRÉ COOL – were kids from working-class backgrounds who came of age in the underground punk scene in Berkeley. Even though they had released two records prior (1039 / Smoothed Out Slappy Hours and Kerplunk), they announced their arrival with 1994's Dookie, a dynamic blast of exuberant punk-pop that sold 15 million copies and earned the band its first Grammy® Award for Best Alternative Music Performance. Over the years, Green Day continued to top the charts with their subsequent studio albums Insomniac, Nimrod and Warning, while entertaining millions of fans with their frenetic live shows. But it was their landmark 2004 album American Idiot that launched Green Day into the stratosphere. American Idiot debuted at No. 1 on the Billboard chart, spawned five hit singles, earned seven Grammy® nominations (winning two, including Best Rock Album), and raised the bar for modern rock and roll. In 2009, Green Day released 21st Century Breakdown, which won the 2010 Grammy® Award for Best Rock Album. It spawned two hit singles: the gold “Know Your Enemy,” which was the first song ever to top Billboard’s Rock, Alternative, and Mainstream Rock charts simultaneously, and the double-platinum “21 Guns,” which earned them three 2009 MTV Video Music Awards including Best Rock Video. Green Day also took home an American Music Award for Favorite Alternative Rock Music Artist. Later that year, Green Day collaborated with Tony Award winning director of Spring Awakening, Michael Mayer, for the stage musical of American Idiot. The play bowed at the Berkeley Repertory Theatre in September 2009 and set attendance records during its limited engagement. The play went on to Broadway and ran for a year at the St. James Theatre and won two Tony Awards. It is currently touring the United Kingdom and Ireland before returning to the United States in early 2013.  Green Day’s highly anticipated album Green Day ¡Uno!, the first in a trilogy of new releases, was released on September 25, 2012 with Green Day ¡Dos! Dropping on November 13th and Green Day ¡Tré! on December 11th. The band will hit the road this March.  For more about the band, visit www.greenday.com.


Press Contacts: 


Keith Gulla

Converse

646.563.7381 / keith.gulla@converse.com  

 

Allison Elbl

ID

323.822.4800 / aelbl@id-pr.com

 

Green Day Press Contact:

Brian Bumbery

BB Gun Press

323 904 9094 / brian@bbgunpress.com