Converse Unveils "REPRESENT"


Converse Unveils "REPRESENT"

June 25, 2012

Converse Unveils "REPRESENT"

The Free Summer Music Series Invites UK Fans and Artists to Represent Their Music and Make New Music History at the Legendary 100 Club.
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LONDON, UK (June 26, 2012) – Today, CONVERSE UK announces the launch of REPRESENT, a free summer music series that invites fans and artists to represent their music and celebrate musical diversity at London’s legendary 100 Club, the longest running popular music venue in the world. 

From July 30th to August 10th, Converse will bring REPRESENT to life through the ultimate live music experience at the iconic 100 Club. With headline acts to include Plan B, Nas, Paul Weller, Spiritualized, Toots and The Maytals, SBTRKT, UK Subs, Santigold, Overkill, Kano, John Talabot, Django Django, Best Coast and other special guests, the free concert series will present nine gigs, featuring a total of 45 notable artists who have helped shape the global music landscape of the past, present and future. Since its inception in 1942, the 100 Club has been famed for its democratic celebration of music of all genres.  Following in this spirit, REPRESENT curates its widest roster of artists to date, giving UK fans a unique chance to see their favorite acts in an intimate setting.  

“This month, Converse celebrates its one year anniversary of collaborating with the 100 Club and bringing the best in established and emerging music to UK fans,” said Cheryl Calegari, Senior Marketing Director, Converse UK. “REPRESENT takes our collective commitment to music to the next level by showcasing such a wide spectrum of musical talent and offering fans a chance to get behind the music that matters most to them.”

REPRESENT follows in the footsteps of the successful ‘Converse Gigs @ 100 Club’ monthly music series, which kicked off a year ago in June 2011. The MusicWeek Award winning program has featured leading acts such as The Rapture, Gorillaz Sound System, James Murphy, Ghostpoet and Graham Coxon and continues to champion new and established artists from a variety of genres to fans and their communities.

The REPRESENT music series will also be available to global music fans through live streaming via the Converse Facebook page. For more information on artist line-ups, free ticket access and live streaming please visit To view the official video for REPRESENT visit

About Converse
Converse Inc., based in North Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor All Star shoe, the Jack Purcell shoe and the One Star shoe. Today, Converse offers a diverse portfolio including premium lifestyle men's and women's footwear and apparel. Converse products are sold globally by retailers in over 160 countries and through 63 company-owned retail locations in the U.S. For more information on Converse in the UK, please visit

About 100 Club
The 100 Club, situated at 100 Oxford Street in the centre of London, has been promoting live music on its premises since 1942. Over the last seventy years it has played host to a multitude of artists and genres, from Jazz through to the Blues and Beat scenes of the 1960s, Punk in the 70s, Trad, Reggae, Rock, the Indie 90s and current musical climates since. Thanks to the club’s open-minded music policy and dedication of its many patrons over the years, it has managed to maintain success, longevity and legendary status amongst bands and audiences alike. For more information please visit


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Press Contacts:

Sarah Swaine 
Converse UK

Erika Thomas
+44 (0) 208 962 1440 /

Kim Molloy
The Communications Store
+44 (0) 207 938 1010 /